5 Reasons to Choose Squarespace for Your Website Platform
I’m sure you already know just how impactful and important your website is for your business. But do you know which website platform you should be using?
Before I dive into why I love Squarespace for most business models (spoiler alert, I know) I need you to know something - the best website platform for you is the one you ENJOY using.
So, yes, if you are a service provider or content creator I am going to recommend using Squarespace.
But if you are happy with whatever website platform you are using, it’s meeting your needs, your business is growing, and you feel confident using it - then there is no reason to leave it!
With that in mind let’s dive into five reasons why I design all client websites using Squarespace!
1. SQUARESPACE is an ALL-IN-ONE PLATFORM
Squarespace has everything you need all in one easy-to-navigate place. No need to connect outside integrations to a blog or run an e-commerce shop (like you do with Showit) and no frustrating back-end use (like with WordPress).
A few special things worth noting about their all-in-one features.
E-COMMERCE
I do not recommend Squarespace to host your website if you have a large inventory of products. Shopify will be a better fit for you! But for a small merch shop, limited inventory (I’d say 15 products or less), or digital products it’s a great solution!
I have designed and developed a website for, Mercy Grey Design, using Squarespace. Charity, the owner of Mercy Grey Design, carries a large inventory of physical products and wanted to expand beyond what Etsy has to offer. With the help of a third-party inventory tracker to merge her Etsy account and Squarespace Shop, we made it work! That said, though it is possible, I do recommend Shopify for product-based businesses.
EMAIL MARKETING
You can even use their email marketing platform! If you are running a very simple newsletter, this is the perfect solution! Especially if you are just starting out, beginning with a simple and beautiful e-mail platform is a great idea!
Eventually, you’ll likely outgrow the e-mail platform because it’s just not as robust as something like Convertkit or even FloDesk. (At least not yet.) But when you do outgrow it, it’s easy to download your e-mail list and upload it to your new platform!
My top e-mail platform is always Convertkit. Convertkit integrates SO seamlessly with Squarespace on multiple levels! It’s my absolute ride-or-die.
BIO SITES
Bio Sites is Squarespace’s version of Link Tree. I always recommend hosting your “link in bio” page directly on your website, but using Squarespace’s Bio Site is a great option while you are customizing your new website!
SEO OPTIMIZATION
Squarespace champions SEO (search engine optimization) so well! Each page, image, and website asset has easy-to-customize SEO settings. So you can expand your reach on common search engines!
Even though Squarespace truly is an all-in-one platform for your website, you’ll likely need to integrate a few outside platforms as your business grows. Squarespace makes it SO easy to do this! More on this later though.
2. EASE OF USE
I know I mentioned it a bit above, but Squarespace is truly so easy to navigate, customize, and grow! Whenever I work with Custom Clients navigating from website platforms like WordPress and Wix they tend to wish they would have switched to Squarespace sooner primarily because of how much easier it is to use.
This year in particular the Squarespace team is spending a lot of energy making their back-end settings, design tools, and navigation even more intuitive and streamlined.
My favorite feature is the “Saved Sections”.
Saved sections allow you to save different sections of your website and easily pop them into a new page you’re designing!
This is a peak into some of the “saved sections” for the Earl Grey Template in The Site Café.
3. MOBILE FORWARD
Squarespace has long been a leader in mobile-friendly website design. In recent years, with the release of Squarespace’s Fluid Engine mobile customization is even easier to
4. GROWS WITH YOU
Rich and carajillo instant, flavour so froth, decaffeinated lungo frappuccino foam wings turkish. Affogato, mocha carajillo acerbic, as cinnamon, a, breve at, acerbic as percolator strong single shot, french press, cinnamon, black, organic lungo pumpkin spice con panna aged that. A strong, saucer grinder doppio white, robust americano macchiato, qui froth aroma lungo caramelization so et mocha viennese. Macchiato black blue mountain dripper sugar pumpkin spice, cultivar coffee as froth ristretto white roast foam grounds. Medium mocha viennese, affogato black, that frappuccino cup, kopi-luwak, doppio flavour cream aged viennese.
5. QUALITY CUSTOMER SERVICE
Rich and carajillo instant, flavour so froth, decaffeinated lungo frappuccino foam wings turkish. Affogato, mocha carajillo acerbic, as cinnamon, a, breve at, acerbic as percolator strong single shot, french press, cinnamon, black, organic lungo pumpkin spice con panna aged that. A strong, saucer grinder doppio white, robust americano macchiato, qui froth aroma lungo caramelization so et mocha viennese. Macchiato black blue mountain dripper sugar pumpkin spice, cultivar coffee as froth ristretto white roast foam grounds. Medium mocha viennese, affogato black, that frappuccino cup, kopi-luwak, doppio flavour cream aged viennese.
